Privacy Policy

Vivid Machines Inc. and its affiliates (collectively, “we”, “our” or "us”) recognize the importance of privacy.  The purpose of this privacy statement (“Privacy Statement”) is to inform you about our privacy practices, including how we collect, use, and disclose your Personal Information.

This Privacy Statement applies to all of our operations in Canada or operations in connection with Canada, unless we have given you a separate privacy statement for a particular product, service, or activity.

Privacy Statement Updates

This Privacy Statement is current as of the “updated” date which appears at the top of this page.  We may make changes to this Privacy Statement from time to time, which will become immediately effective when published in a revised Privacy Statement posted on our website unless otherwise noted.  We may also communicate the changes through our services or by other means.  

Please review this Privacy Statement carefully.  By submitting your Personal Information to us, by registering for or using any of the services we offer, by using our website, or by voluntarily interacting with us, you consent to our collecting, using, and disclosing your Personal Information as set out in this Privacy Statement, as revised from time to time.

What’s in this Privacy Statement?

This Privacy Policy covers the following topics:

- Meaning of Personal Information
- Your Consent to Collection, Use, and Disclosure
- Personal Information We Collect
- How We Use Your Personal Information
- How We Share Your Personal Information
- Opting Out of Communications
-  Retention of Personal Information
- Information Security Accessing and Updating Your Personal Information
- Third-Party Websites and Services
- How to Contact Us

Meaning of Personal Information

"Personal Information" means information about an identifiable individual as described under Canadian privacy laws, which may include, but is not limited to, your name, e-mail address, and telephone number. Personal Information does not include any business contact information that is solely used to communicate with you in relation to your employment, business, or profession. Personal Information also does not include information that has been anonymized or aggregated in such a way that there is no serious possibility it can be used to identify an individual, whether on its own or in combination with other information.

Your Consent to Collection, Use and Disclosure

We collect, use, and disclose your Personal Information with your consent or as permitted or required by Canadian privacy laws.  How we obtain your consent may be expressed or implied and will depend on the circumstances, as well as the sensitivity of the information collected. If you choose to provide Personal Information to us, we assume that you consent to the collection, use, and disclosure of that Personal Information as outlined in this Privacy Statement.

If you wish to withdraw your consent to our collection, use, or disclosure of your Personal Information, please contact us using the contact information in the “How to Contact Us” section below.  In some cases, withdrawal of your consent may mean that we will no longer be able to provide certain products or services.

Personal Information We Collect

Products and Services.  For individuals located in Canada, we may collect information from you or your use of our products or services.

- We collect Personal Information that you submit through your use of our products or services, such as your name, e-mail address, business and mailing address, and other contact information.

- We may automatically collect usage data that is identifiable with you when you use our products and services, including location data, including GPS data, and information relating to the addresses at which our products are deployed, such as latitude and longitude.

- We will aggregate and anonymize certain data collected in connection with your use of our products and services, which may be stored and used separately from the data and Personal Information referred to above.

- Website. For individuals located in Canada who visit our website located at or any of our related websites (collectively, “our website”), we may collect information from you or your activities on our website.

- Like most websites and other Internet services, we may collect certain technical and device information about your use of our website, which may include your Internet protocol address, information about your device, browser, and operating system, and the date and time of your visit, as well as the region or general location where your device is accessing the internet, and other information about the usage of our website, including a history of the pages you view.

- We may also use “cookies” or enlist third-party services that use cookies to track your preferences and activities on our website. Cookies may store a variety of information, including the number of times that you access a site, your language preferences, and the number of times that you view a particular page or other item on the site.  

- If you enter information in the “Contact Us” section, we collect your name, email address, the company you represent, and details of your inquiry to enable us to respond to a general/business inquiry made by you on behalf of your company.

How We Use Your Personal Information

We may use your Personal Information for purposes such as:
- providing you with our products and services and supporting your use of our products and services;
- contacting you relating to our products and services;
- monitoring the usage of our products and services to support their proper functioning and further improvement;
- analyzing the needs and activities of our customers to help us better serve them;
- generating de-identified data to conduct research and analysis related to our business, products, and services;
- responding to inquiries and other requests;
- collecting opinions and comments about our products and services;
- developing marketing materials;
- providing you with information that we think may interest you, including about our products and services;
- investigating legal claims;
- for such other purposes as you may otherwise consent from time to time;
- and for such other purposes as may be permitted or required by applicable Canadian laws. 

How We Share Your Personal Information

We rely on third-party service providers to perform a variety of services on our behalf, such as data storage and processing service providers, and research and analytics providers.

If we provide information to service providers, we require that the service providers keep your Personal Information secure, and only handle it for limited purposes.  We do not authorize the service providers to disclose your Personal Information to unauthorized parties or to use your Personal Information for their direct marketing purposes.

‍We may send personal information outside of the country for the purposes listed above, including for process and storage by service providers in connection with such purposes. However, you should note that to the extent that any personal information is out of the country, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts, or law enforcement, or regulatory agencies of such other country, pursuant to the laws of such country.

Additionally, we may use and disclose your information when we believe such use or disclosure is permitted, necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence;(d) to enforce the terms of the agreements for our products and services; (e)to protect our rights, operations or property; (f) to allow us to pursue available remedies or limit damages we may sustain.
If we otherwise intend to disclose your Personal Information to a third party, we will identify that third party and the purpose for the disclosure, and obtain your consent.

Opting Out of Communications

If you no longer want to receive marketing-related emails from us, you may opt out of receiving emails by clicking the “unsubscribe” link at the bottom of any email you receive from us.  You may also opt out by contacting us directly using the contact information in the “How to Contact Us” section below. Please note that if you opt out from receiving marketing-related emails, we may still need to send you communications about your use of our products or services, or other matters.

Retention of Personal Information

We will use, disclose or retain your Personal Information only for as long as necessary to fulfill the purposes for which that Personal Information was collected and as permitted or required by Canadian privacy laws.

Information Security

We have implemented physical, organizational, contractual, and technological security measures with a view to protecting your Personal Information and other information from loss or theft, unauthorized access, disclosure, copying, use, or modification. We have taken steps to ensure that the only personnel who are granted access to your Personal Information are those with a business ' need-to-know’ or whose duties reasonably require such information.

Despite the measures outlined above, no method of information transmission or information storage is 100% secure or error-free, so we unfortunately cannot guarantee absolute security.  If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any information that you provided to us has been compromised), please contact us immediately using the information in the “How to Contact Us” section below.

Accessing and Updating Your Personal Information

We expect you, from time to time, to supply us with updates to your personal information, when required. We will not routinely update your Personal Information unless such a process is necessary.  

You may make a written request to review any Personal Information about you that we have collected, used, or disclosed, and we will provide you with any such Personal Information to the extent required by applicable laws.  You may also challenge the accuracy or completeness of your Personal Information in our records. If you successfully demonstrate that your Personal Information in our records is inaccurate or incomplete, we will amend the Personal Information as required.

We may require that you provide sufficient identification to fulfill your request to access or correct your Personal Information.  Any such identifying information will be used only for this purpose.

Third-Party Websites and Services

This Privacy Statement does not extend to any websites or products or services provided by third parties.  We do not assume responsibility for the privacy practices of such third parties, and we encourage you to review all third-party privacy policies before using third-party websites or products, or services.

Children’s Information

Our products and services are not intended for children under the age of 16, and we do not knowingly collect Personal Information from children under the age of 16. Children under the age of 16 should not use our products and services and should not provide us with their Personal Information.

How to Contact Us

All comments, questions, concerns or complaints regarding your Personal Information or our privacy practices should be sent to