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Bringing the future to the
Fruit Supply Chain



Crop load management technology for the real-time understanding of every plant.


Packhouses & Marketers

Early yield prediction to better manage contracts.

The Vivid-X Vision System

Thin fruit without the manual work, manage labor, maximize the volume of marketable fruit, and predict yield early. 

Our Company

Vivid Machines has built cutting-edge vision technology to help fruit growers produce more food on existing acreage, while providing early yield predictions to packhouses, marketers, and retailers.


Our vision is to revolutionize the fruit supply chain by providing transparency from farm to retailer!


Our Values

  • We’re owners
    Our customers, team, and investors are incredibly smart people. We listen to alternative points of view, but we own our outcomes and aren’t afraid to take the initiative to get things done. Especially things that are new.
  • Iterate to excellence
    Nothing is perfect the first time. We take a design approach to building things and deliver early and often to learn how to keep making things better, understanding that mistakes are part of the process.
  • Curiosity, Learning, and Passion
    We’re passionate about our mission and believe that curiosity and learning are key to solving big problems. New experiences and skills make our jobs fun.
  • Innovate with purpose
    We innovate with purpose – to deliver better technology and value so we can help farmers feed the world.
  • Elegant solutions
    We believe in developing products and technology that harmonize beauty, humanity, and function to make people's lives better.

The Team

The work we do here at Vivid Machines is only possible with our incredible multi-disciplinary team, who are committed to solving the hardest technological challenges in food production.

Our Founders

Jonathan and Jenny met in a program called Entrepreneur First. The program is backed by Reid Hoffman, Greylock Partners, Founders Fund, Mosaic Ventures, and Lakestart, and has helped 2,500 people create 300+ companies worth a combined $2bn.

Jenny Lemieux 

Founder, CEO

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Jonathan Binas

Founder, CTO

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Thank you for contacting us! We'll be in touch shortly.

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Interested in learning more?

We're happy to tell you more about our system,  and book time to come show you how it works!

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They Support Us

Top 10 Impact Startup in the Thrive Global Impact Challenge
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Stay up to date with @vividmachines on Instagram
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