Digitizing permanent
and specialty crops

Integrated vision for real-time understanding of every plant


We’re developing the Vivid X-Vision system to capture visible and chemical details on every plant and fruit across an entire crop throughout the entire production season.

At Vivid Machines we’re automating the understanding of quantity and quality of fruit and vegetables at the plant level, to predict and manage yield, and provide means for early diagnosis of pests, diseases, and nutrient deficiencies.

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Vivid xMotion

Vehicle mounted system


Vivid xVision

High speed imaging


Vivid xIntelligence

Real-time analytics


Our Company

Vivid Machines is an exciting new start-up building cutting edge vision technology to help fruit and vegetable farmers produce more food. We’re passionate about providing growers with the technology they need to maximize the volume of nutritious food available to consumers locally, and globally.


Our vision is to revolutionize agricultural production to help farmers solve food security globally.

The How matters as much as what we’re building.  Our values guide our strategy, execution, and relationships, and are the foundation of our culture.

Our Values

Curiosity, Learning, and Passion

We’re passionate about our mission and believe that curiosity and learning are key to solving big problems. New experiences and skills make our jobs fun.

Iterate to excellence

Nothing is perfect the first time. We take a design approach to building things and deliver early and often to pinpoint how to keep making things better.

Elegant solutions

We believe in developing products and technology that harmonize beauty, humanity, and function to make peoples lives better.

Open minded – then decide!

Our customers, team, and investors are incredibly smart people. We listen to alternative points of view, then decide and move quickly to action.

Innovate with purpose

We innovate with purpose – to deliver better technology and value so we can help farmers feed the world.

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Meet our Founders

Jonathan and Jenny met in a program called Entrepreneur First.  The program is backed by Reid Hoffman, Greylock Partners, Founders Fund, Mosaic Ventures, and Lakestar, and has helped 2,500 people create 300+ companies worth a combined $2bn. 

Jenny Lemieux

Founder, CEO

Jenny, P.Eng, M.Des, MMAI, grew up on a farm and went on to study engineering, product design, and data science.  She has extensive experience in physical and software products, generating over $50M in profit and funding for large corporates and start-ups, winning global design awards.

Jonathan Binas

Founder, CTO

Jonathan has an MSc in Physics and a PhD in Information Technology from ETH Zurich, has worked with Turing Award Winner Yoshua Bengio to advance the state-of-the-art in deep learning, and has obtained an AI for Earth grant for agritech research.


The Vivid Machines Team


The work we do here at Vivid Machines is only possible with our incredible multi-disciplinary team, who are committed to solving the hardest technological challenges in food production. Our team has been the backbone of getting our technology to the stage it is today, and we will continue to innovate and strive for excellence together in the years to come!


Interested to learn more?

We’re happy to tell you more our system, and book time to come show you how it works!

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