Smart Farming Starts with Vision

At Vivid Machines, we’re transforming fruit production with real-time data and computer vision—helping growers see, understand, and act with precision and consistency.
Focus crews and inputs where it counts.
See crop load early and send crews and inputs exactly where they’re needed to hit your fruit and yield goals.
Mount. Move. Measure.
The Vivid XV System easily mounts to existing farm equipment, collecting crop data while you drive, spray, or scout with no extra passes required.
One Scan. Limitless Real-Time Insights.
Our crop load management technology automates the understanding of every plant, delivering accurate, real-time insights to improve farming strategies.
Globally Trusted. Built for All.
Used by growers worldwide, the Vivid XV System is easy to use, multi-language, and designed to increase quality yields, reduce labor and input costs while improving profitability.
We use computer vision to see your farm clearly and create actionable recommendations for smarter decisions.
The Vivid XV
The Vivid XV camera is an AI-powered computer vision system that captures real-time, plant-level data to help growers monitor crop health, forecast yield, and manage resources with precision.
The Vivid XV camera is an AI-powered computer vision system that captures real-time, plant-level data to help growers monitor crop health, forecast yield, and manage resources with precision.
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To get real time data and predictions, track your crop's progress, increase yields, improve sales and planning, and reduce costs!
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Crops We Support

Grapes
Count and measure vine vigor to support precision spraying and canopy management.
Orchards
Track fruit count, size, and vigor to guide thinning, spraying, and harvest decisions.
Farmers today face a growing number of challenges…
Less farmland, unpredictable climates, and rising costs for labor and supplies.
We empower fruit producers with smart tech that improves profits and predictability, cuts waste, and optimizes inputs. Our real-time insights support better decisions, stronger crops, and a more reliable food supply.
How Our Technology
Helps Growers
Crop Management
Real-time vision data measures crop load, size, and vigor to guide precise in-field decisions.
Crew Management
Real-time insights help deploy labor crews efficiently and at the right time.
Scouting
Computer vision scans every row to flag variability and priority areas automatically.
Sales Planning
Early, block-level insights improve volume forecasts and sales confidence.
Made with growers, for growers
"Our customers are using the Vivid XV System cameras in orchards all over the world. We've made it easy to use for anyone, in any language."

“With Vivid we didn’t need to hand thin nearly as much. Looking at the heat maps, we were able to isolate heavier parts of the block, thin more effectively, and move crews along more efficiently.”

John King

“What Vivid gives us is clarity on where to focus our crews and inputs. Instead of guessing, we can see which parts of the block actually need work and then decide the most efficient way to get down to our target crop load - whether that’s hedging, spraying, or hand thinning. The biggest win is being able to plan within real constraints - labor, budget, timing - and still stay in control of crop load.”

Joel Carter

Orchard Operations Manager

“Using Vivid, we were able to recognize early that certain varieties were down by as much as 30% from the previous harvest. Roughly 20,000 bushels under what we expected. So we adjusted by bringing in fewer pickers and working with our marketers to share what we had.”

Peter Fleckenstein

"Using Vivid’s system to guide variable-rate spraying, we cut spray use by 40–50%. We’re targeting only what’s needed without sacrificing fruit quality."

Dr. Shan Kumar

"With today’s labor challenges and tight budgets, precision matters more than ever. Vivid helped us achieve our crop goals on budget.

What Vivid gives us is clarity on where to focus our crews and inputs. Instead of guessing, we can see which parts of the block actually need work and then decide the most efficient way to get down to our target crop load - whether that’s hedging, spraying, or hand thinning.

As we bring more variable-rate equipment online, that data becomes even more valuable. The goal is to treat each part of the block with the right level of input, giving us more tools to achieve our yield goals with fewer resources.

The biggest win is being able to plan within real constraints - labor, budget, timing - and still stay in control of crop load."

Joel Carter

Orchard Operations Manager

“From mid-July, the fruit growth rate let us adjust our irrigation and fertilizer applications to be able to produce the right size fruit for our markets to get the best returns.”

Gerbe Botden

"We first met Jenny about five years ago when she shared her vision for using computer vision to transform orchard management. We were immediately impressed by how fast and accurately Vivid’s system could count apples—scanning trees at speed and identifying hundreds of fruit per tree.

Over the years, the technology has continued to improve and is now as accurate as manual counting, but nearly 100 times faster. We’ve since recommended Vivid Machines to growers locally and around the world, and the feedback is consistent: the hardware is durable, the software is best-in-class, and the support is excellent.

In a labour-intensive industry where returns depend on getting crop load exactly right, Vivid gives growers early, reliable insight, counting blossoms, buds, and fruit so they can adjust pruning and thinning early and maximise fruit size and returns. The potential of this technology is enormous.”

Kirk Kemp

Owner

"When we’re thinning, we scan the blossoms and the Vivid XV can tell me how many clusters are out there on each tree. I can look at the data at my desk with my coffee, see I have way too many blossoms on a section of my Ambrosia, as an example, and decide what to mix in my tank for spraying that specific area. With hand thinning, I can get right down to a tree and decide how many apples we need to take off that day. It’s not guess work any more."

Riley Bruce

Orchard Manager
Made with growers, for growers.
“Our customers are using the Vivid XV System cameras in orchards all over the world. We’ve made it easy to use for anyone, in any language.”
With Vivid Machines, growers can make smarter, plant-level decisions that reduce reliance on labor and chemicals, saving costs, and minimizing environmental impact.
Our Values
Curiosity, Learning, and Passion
We are passionate about our mission and believe that curiosity and continuous learning help solve big challenges. Every new experience and skill makes our work more impactful and rewarding.
We Take Ownership
We take responsibility for our work and outcomes. While we value diverse perspectives, we believe in owning our decisions and taking initiative—especially when tackling new challenges.
Iterate to Excellence
Nothing is perfect on the first try. We take an iterative approach, improving our products based on real-world feedback. Early delivery and continuous improvements drive innovation and success.
Elegant Solutions
We believe in creating technology that blends simplicity, efficiency, and function. Our products are designed to be user-friendly and make growers' lives easier.
Innovate with Purpose
Every feature and breakthrough we develop is designed to provide real value to growers. We innovate to help farmers feed the world efficiently and sustainably.

Meet Our
Co-Founders

Vivid Machines full team picture with computer vision technology. We provide smart technology to help fruit farmers optimize quality and yield.

Our Story

Jenny Lemieux and Jonathan Binas met through Entrepreneur First, and founded Vivid Machines in late 2020 based on a common vision to help contribute to solving food security, one of the largest problems facing our world today. Vivid Machines began with hundreds of conversations with farmers and growers on how technology could help massively improve farm profitability. Thanks to input from early customers like Blue Mountain Fruit, Botden Orchards, and Chudleigh’s, Vivid Machines honed in on the problem of crop load management and yield forecasting, with holistic plant health insights as their guiding start.



Today, Vivid Machines has now added viral disease detection in grapes, plant canopy health, and other insights to their ever growing list of applications for fruit producers.