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Vivid Machines Closes $4.3M USD Seed Round Funding

Toronto – (April 20, 2023) – Vivid Machines Inc. today announced successful completion of an oversubscribed first close

of its seed round funding of $4.3M USD. The company, founded by Jenny Lemieux, CEO, and Jonathan Binas, CTO, has

developed advanced computer vision technology that gives fruit growers and others in the fruit supply chain accurate

real-time crop data down to the plant level.

“Thanks to the belief our investors have in our team and the market, and the faith growers have placed in us in these

early days, Vivid Machines will continue to develop cutting-edge technology to help the fruit supply chain increase fruit

quality on existing acreage while optimizing costs,” said Jenny Lemieux, Vivid Machines.

Vivid Machines plans to use its seed round funding to speed development of a broader set of system applications as well

as expand its capabilities to a wider variety of fruit crops.

“We’re very happy to have been one of the first to try Vivid Machines’ Vivid XV spectral imaging system to increase yield

forecasting accuracy in our apple orchards,” said Kirk Kemp, owner of Algoma Orchards, Newcastle, Ontario. “By the end

of the season last year, yield prediction accuracy was, on average, 90%, which gave us the confidence to commit to

working with Vivid. We knew their technology could help us improve yield and quality while also increasing sales. We

look forward to making full use of the Vivid XV system this growing season,” said Kemp.

Seed round funding was led by BDC Capital Thrive Venture Fund, with StandUp Ventures, Algoma Orchards, Tall Grass

Ventures, Entrepreneur First, BoxOne Ventures, Conexus Venture Capital (Emmertech), the W Fund, Cornell, Freycinet

Ventures, N49P and MaRS IAF.

“Vivid Machines brings a higher level of transparency and efficiency to the fruit supply chain,” said Michelle

Scarborough, managing partner, BDC Capital Thrive Venture Fund. “Its unique technology integrates machine learning to

image capture methods, and leverages real-time analytics and output, helping growers increase their production. We

are excited to support Jenny and Jonathan, and the whole Vivid Machines team, in their important work to revolutionize

fruit production and reduce food waste.’’

For more information about Vivid Machines, please visit


About Vivid Machines

Founded in 2020, Vivid Machines has developed a real-time spectral sensor and computer vision system to provide

insights to growers, pack houses, and fruit marketers. The Vivid XV system mounts on farm equipment, capturing plantlevel

data below the canopy across production, and providing fruit-level data to optimize the fruit supply chain.

For more information, please contact:

Melanie Dubois, marketing director


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